Enterprise
Enterprise Curriculum 3 I’s
Vision and Intent
To encourage students to understand and apply the fundamental principles and concepts of Enterprise and Marketing including characteristics of successful entrepreneurs, market research, financial viability, the marketing mix and factors to consider when starting up and running an enterprise. In this, students will develop learning and practical skills that can be applied to real-life contexts and work situations. Thinking creatively, innovatively, analytically, logically and critically; develop independence and confidence in learners. The skills developed would be relevant to the business and enterprise sector.
The Maltings Enterprise curriculum will enable learners to:
Explore the activities enterprises undertake and the characteristics and skills of the entrepreneurs that run them.
Explore the market research methods used by enterprises and their importance in understanding customer needs and competitor behaviour.
Carry out research into internal and external factors for use in a PEST and SWOT analysis to help them understand how these factors affect enterprises.
Develop their knowledge and understanding of the skills required to plan for a micro-enterprise idea.
Draw on research to complete an accurate and realistic business proposal for their chosen micro-enterprise idea within a given budget
Develop skills to produce and deliver an electronic presentation that summarises the business proposal
Develop critical thinking skills as they review and reflect on the success of the production and delivery of their presentation, making recommendations for improvements.
Subject Implementation
Enterprise gives learners the opportunity to develop sector-specific applied knowledge and understanding through realistic vocational contexts. Learners will have the opportunity to develop applied knowledge and skills in the following areas: knowledge that underpins an effective use of skills, such as the activities, skills and characteristics of enterprises and entrepreneurs, and the internal and external factors that can affect the success of an enterprise; in addition, the process of developing a business proposal and using and applying marketing and finance knowledge, development of key skills that prove aptitude in planning an enterprise idea, including market research, planning, carrying out financial transactions, communication and problem solving, attitudes and ways of working that are considered most important for enterprise, including monitoring and reflecting on the performance of an enterprise idea and own use of skills.
The implementation of the Enterprise curriculum includes:
Explore how and why enterprises may target their markets.
Analyse the marketing mix, how and why traditional and digital marketing methods are used, and the importance of matching campaigns to the aims of enterprises.
Explore the factors influencing the choice of marketing methods for enterprises.
Understand the importance of brand image and reputation on attracting and retaining customers of enterprises.
Complete and interpret financial documents. Learners will explore the purpose, typical format, sequence and the part that each document plays when ordering, checking, recording and paying for goods and/or services.
Analyse why enterprises use some or all of the following payment methods.
Complete and interpret financial statements for enterprises. Learners will explore how these financial statements could be of interest to the stakeholders of enterprises.
Explore how these financial statements could be of interest to the stakeholders of enterprises.
Calculate profitability and liquidity for enterprises, and comment on the results of these calculations.
Discover the range of budgets used by enterprises, calculate simple budget figures and comment on the results.
Complete and interpret cash flow forecasts and statements. They will consider the differences between predicted and actual cash flow.
Discuss the effects of positive and negative cash flow on enterprises and their stakeholders, identifying possible issues and suggesting solutions.
Calculate the break-even point and margin of safety, construct and interpret a break-even chart, and recognise the strengths and limitations of break-even analysis.
Explore why enterprises may plan different sources of finance for different purposes or at different stages, and the advantages and disadvantages of each source.
Subject Impact
Enterprise is the set of skills and characteristics that an entrepreneur requires in order to be innovative, including creativity, risk-aversion, inventiveness and dedication. It is also the name given to a small start-up business. In this component, students will have the opportunity to develop knowledge and understanding of how the activities undertaken by micro, small and medium-sized enterprises (SMEs), along with the characteristics and skills of the entrepreneurs who run them, support the aims of the enterprise.
A Maltings Academy Enterprise student will:
Enterprise Journey Map
Enterprise Key Stage 4